Denise Axford is a trusted Mortgage Broker and Owner of Loan Market Rise, based in her Mt Pleasant office in Western Australia. Specialising in residential, commercial, and business finance solutions, Denise combines deep industry knowledge with a genuinely client-first approach to make securing a loan clear, predictable, and stress-free.

Backed by a multi-sector finance career across NAB and Loan Market, Denise’s experience spans high-level industry roles, including Commercial Manager, Bank Product BDM, Credit Capability Coach, and Broker Aggregation Specialist. This unique background gives her an understanding of lender credit policies, financial technology, and strict compliance standards, allowing her to solve complex lending scenarios.

Why Clients Choose Denise & Loan Market Rise:

Dual-Sector Expertise: Equal confidence in structuring personal home loans, property investment portfolios, or complex commercial business finance.

Bank-Grade Data Privacy: Powered by Loan Market Rise's market-leading technology platform, your sensitive financial information is managed with absolute security and total confidentiality.

Process Streamlining: Translates complex banking jargon, manages loan applications from end-to-end, and focuses on compliant, predictable outcomes for borrowers.

In-Person & Local Expertise: face-to-face meetings in a comfortable, professional environment at Denise's Mt Pleasant office, giving you the opportunity to sit down, run through numbers, and discuss your strategy in person.

Whether you are purchasing your first home, refinancing to lower your repayments, or securing capital to expand your business, Denise provides a warm, transparent, and safe environment to help you achieve your goals seamlessly.

Bridget is proud to be an integral part of the family business at Loan Market Rise alongside her mother, Denise. With over eight years of experience in broker support, she serves as the operational backbone of the team. As Client Services Manager, she specialises in process management, compliance, and technology implementation, ensuring every loan journey runs seamlessly from initial application to settlement. Bridget takes pride in optimising backend systems, leveraging modern tech tools, and creating efficient workflows that allow the team to deliver exceptional, stress-free service to clients.

Beyond her work in mortgage broker support, Bridget brings a unique perspective through her dual career as a practicing Chiropractor at Coogee and Applecross Chiropractic. Her background in healthcare reinforces her strong attention to detail, proactive problem-solving, and empathetic approach to client care. Whether she is streamlining financial tech or helping patients improve their physical well-being, Bridget is dedicated to delivering high-level support and helping people achieve their goals.